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The head enterprises in the clothing sub-sectors will increase their investment in the main industry.

The head enterprises in the clothing sub-sectors will increase their investment in the main industry.

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Industry News
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Source:
2019/05/13
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Younger, Haishu House, Anta Sports, Luolai Life and Pathfinder are all “head-type” clothing companies in various sub-sectors. Currently, there is a similar business operation, which is to “focus” on the main business of clothing. In the main business scope, increase the expansion of multi-brand and multi-category.

Youngor plans to focus on the main business of clothing, plans to re-launch Youngor women's clothing

Youngor announced on April 29 that the company intends to make major adjustments to its development strategy. In the future, it will further focus on the development of the main garment industry. In addition to strategic investment and continued investment commitment, the company will no longer carry out non-main business finance. Sexual equity investment, and the opportunity to dispose of existing financial equity investment projects.

According to the announcement, as of the end of March 2019, there were 39 investment projects of Youngor, with an investment cost of 30.456 billion yuan and a book value of 32.20 billion yuan at the end of the period. In addition to fulfilling the original investment commitments, the company plans to adopt different strategies such as secondary market reduction, agreement transfer, exit after expiration, and exit after listing, etc., in addition to fulfilling the original investment commitments. Dispose of.

Youngor’s 2018 annual report shows that the company achieved revenue of 9.635 billion yuan in 2018, down 2.07% year-on-year, and realized net profit attributable to shareholders of listed companies of 3.677 billion yuan, an increase of 1139.14%. Among them, the fashion apparel sector completed operating income of 5.644 billion yuan, an increase of 13.22% over the same period of the previous year. The net profit attributable to shareholders of listed companies was 830 million yuan, an increase of 9.34% over the same period of the previous year.

Youngor said in the annual report that the company rebuilt the brand matrix in 2018, YOUNGOR developed the workshop series of YOUNGOR LADY, Hart Schaffner Marx developed outdoor and women's collections, MAYOR enriched product categories, HANP focused on developing socks, underwear and beds Bathroom products. In November 2018, Youngor launched the “Online and Offline” campaign, and for the first time, it tried “online promotion, offline experience”, “online sales, offline service”, and realized online ordering and delivery of nearby stores. Sales revenue was 502 million yuan, a year-on-year increase of 11.6%. The company continues to promote the big store strategy and focus on the core resources of the core city. By the end of 2018, there were 2,258 outlets in various categories, down 98 from the beginning of the year, with a business area of ​​411,700 square meters, an increase of 17,100 square meters from the beginning of the year. Newly opened stores introduce face-to-face recognition, service robots, and intelligent voice shopping guides.

Youngor plans to open 500 new HANP socks counters in 2019, re-launch the Youngor women's wear brand, create best-selling items for online use, use popular IP and launch joint-name models, increase investment in first-tier cities, and launch the concept of “Youngor Workshop” The store is stationed in a high-end shopping mall and plans to build a flexible manufacturing plant.

Haicang House continues to shop, pushing the multi-brand strategy of consumer and consumer

Haishu's 2018 annual report shows that the company achieved operating income of 19.090 billion yuan in 2018, an increase of 4.89% year-on-year, and realized a net profit attributable to shareholders of listed companies of 3.455 billion yuan, an increase of 3.78%. The company's revenue and net profit maintained its growth momentum, but the growth rate slowed down compared with the same period last year.

Haishu's home said in the annual report that the company adheres to the principle of opening the store in “Golden Lots, Diamond Shops”, and continues to increase the presence of shopping malls and develop benchmark shopping malls. Adopting multi-country and multi-brand internationalization strategies, we are deeply involved in the Southeast Asian market and are stationed in four countries: Malaysia, Thailand, Singapore and Vietnam. According to reports, Hailan House's fast fashion brand black whale HLA JEANS and mid-to-high-end women's wear brand OVV recently entered the Thai market, and on April 25 jointly held a launching ceremony with CPN Business Group. In 2018, the company opened 1,181 new stores, 300 stores, a net increase of 881, the company has a total of 6,673 stores, including 5,097 Haishu home brands, 1,281 Aijia rabbit brands, and 295 other brands. In the first quarter of 2019, the company added 62 stores, with a total of 7,607 stores.

In terms of e-commerce business, the company promotes the company's e-commerce business through mainstream e-commerce, vertical e-commerce, social e-commerce and other multi-channel methods, promotes the mode of online order placement and nearby store delivery, and explores the online and offline linkage O2O mode. Nearly 3,500 stores have launched an omni-channel retail system. At the end of 2018, the total number of online members reached 13.84 million, an increase of 28% over the same period of last year. The annual online operating income was 1.151 billion yuan, an increase of 9.25% over the same period last year.

Haicang House said that in the future, it will focus on expanding its shopping malls, grab high-quality store resources in core shopping malls and shopping malls, adjust and optimize the marketing network layout of street-side stores, and maintain store coverage in the second, third and fourth-tier cities. Expand the overseas market in Southeast Asia, try to open up the Japanese and Korean markets; improve the layout of online multi-brands and multiple formats, and test the water and online cross-border platform. Promote the development of new brands, form multi-brand development of mass brand, light luxury brand, fashion trend brand, and home life brand, and realize multi-brand strategy of corporate life consumption.

Anta sports stores have broken through 10,000 stores and continue to implement multi-brand strategy

Anta Sports' 2018 annual report shows that the company achieved operating income of RMB 24.10 billion in 2018, a year-on-year increase of 44.4%, operating profit of RMB 5.70 billion, a year-on-year increase of 42.9%, and net profit of RMB 4.10 billion, a year-on-year increase of 32.9%. The company emphasizes that all three indicators are at a record high and have maintained double-digit growth for five consecutive years.

According to the annual report, as of the end of 2018, there were 1,057 Anta stores in the Mainland (including Anta Children's Independent Stores), and 1,652 FILA stores (including FILA KIDS and FILA FUSION independent stores) in the Mainland, Hong Kong, Macau and Singapore. The DESCENTE store in the Mainland There are 117 in total. According to the company, by the end of 2019, the number of mainland Anta stores (including Anta children's independent stores) is expected to reach 10,100 to 10,200. The number of FILA stores in the Mainland, Hong Kong, Macau and Singapore (including FILA KIDS and FILA FUSION independent stores) will reach 1800 to 1900. DESCENTE is expected to reach 130 to 140 stores in the mainland, KINGKOW is expected to have 90 to 100 stores, SPRANDI is expected to have 140 to 150 stores, and KOLON SPORT is expected to have 170 to 180 stores.

Anta Sports said that the company will continue to implement the "single focus, multi-brand, omni-channel" strategy. The company's "value retail" strategy launched in November 2018 will capture consumer big data through smart retail applications. In addition, it is expected that technology products including running new technology series and KT basketball shoes will drive performance growth. In terms of sales channels, it will further increase the proportion of Anta's stores in shopping centers and department stores, and continue to promote the Group's growth in e-commerce channels. Anta Sports believes that China's consumer segmentation varies from city to city, including differences in demographic attributes, distribution channels, and spending power. Consumers' preference for “sports and leisure” fashion has increased, and the demand for “functionalized”, “differentiated” and “high-end” sports products has increased.

Anta Sports' latest operating performance announcement for the first quarter of 2019 shows that the retail sales of Anta brand products (by retail value) in the first quarter of 2019 achieved a low growth of 10%-20% compared with the same period in 2018. The retail value (in terms of retail value) increased by 65%-70% compared with the same period in 2018 and continued to grow.

Luolai Life "focuses" on the main business of home textiles and is invested by Carlyle Group

Luolai Life's 2018 annual report shows that the company achieved operating income of 4.813 billion yuan in 2018, an increase of 3.24% over the same period of last year. The net profit attributable to shareholders of listed companies was 535 million yuan, a year-on-year increase of 24.92%.

Luolai Life said that in 2018 the company further focused on home textiles, and home textile products based on bedding were the main source of revenue for the company. The company adopts a multi-brand operation strategy. Currently, the company's brands cover the high-end market (Langlang, Lexington, Nei), the mid- to high-end market (Luolai, Luolai children) and the mass consumer market (LOVO). The company adopts a business model combining direct operation and joining. As of December 31, 2018, the company's brands have nearly 2,700 terminal stores. In 2018, the company focused on the main business, focused on the main brands, reorganized the brand positioning, and switched to the Luolai brand and the LOVO brand Tmall flagship store business, and the e-commerce brand LOVO operated independently. Through the Langwan brand and the Lexington brand, the company explores the whole-class home business and promotes the “Everyone Spins Small Home” business. The home textile products based on bedding products extend to the sanitary ware, kitchen, and home and other categories. In 2019, the company plans to achieve a 5-15% year-on-year increase in operating income, and plans to achieve a 10%-20% increase in net profit.

On March 18, Luolai Life announced that CA Fabric Investments, managed by Carlyle Group, signed a share transfer agreement with company shareholders Shihezi Zhongbang and Xue Junteng. Shihezi Zhongbang and Xue Junteng respectively held 6.63% shares and 3.37% shares of the company they held. Transfer to CA, the transfer price is 9.62 yuan / share. Upon completion of the transfer, CA will hold a 10% stake in the company. According to the announcement, Carlyle Group agrees with the development strategy of Luolai Life and is optimistic about the future development prospects of Luolai Life. It intends to make strategic investment in the company through the management of its share of CA Fabric Investments. Luolai Life believes that this strategic investment will lay the foundation for the development of the strategic partnership between Carlyle Group and Rollei Life. The introduction of CA Fabric Investments as a strategic investor is also conducive to the optimization of corporate governance structure.